Now one of America’s “Best Affordable Suburbs”, Herndon, VA is located just 23 miles west of Washington, DC and 10 minutes from Dulles International Airport. The town needed a new identity and brand strategy to stand out from other DC metro regions.

Working with Trialogue Studio, I helped develop a new positioning and vibrant visual identity that represents a flexible umbrella platform of visuals and messaging that all stakeholders can adopt.

Art Director: Ruth Wieder, Trialogue Studio