![](http://jessieleiber.com/wp-content/uploads/2014/09/Herndon-1.jpg)
master logo and color palette
![](http://jessieleiber.com/wp-content/uploads/2014/09/herndon-on2.jpg)
marketing potential of the "on" campaign
![](http://jessieleiber.com/wp-content/uploads/2014/09/herdon-on.jpg)
sample applications
![](http://jessieleiber.com/wp-content/uploads/2014/09/Herndon-stationary2.jpg)
stationary suite
![](http://jessieleiber.com/wp-content/uploads/2014/09/herndon-clients.jpg)
client work
Now one of America’s “Best Affordable Suburbs”, Herndon, VA is located just 23 miles west of Washington, DC and 10 minutes from Dulles International Airport. The town needed a new identity and brand strategy to stand out from other DC metro regions.
Working with Trialogue Studio, I helped develop a new positioning and vibrant visual identity that represents a flexible umbrella platform of visuals and messaging that all stakeholders can adopt.
Art Director: Ruth Wieder, Trialogue Studio